Professional Projects
In the last three years, I have gained vast full time and internship experience for a start-up swimwear and apparel company, influencer marketing agency, and health and wellness podcast based in New York City. These companies taught me not only how to be a team player, but also how to lead and succeed in difficult situations and how to thrive in the industry.
Click each icon to be taken to the individual project.
Wholesale Catalog
Aurelle Swim
Utilizing graphic design skills and brand identity awareness, I created a digital catalog for Aurelle Swim.
I completed market research to find boutiques that would sell our merchandise, that were also a good fit with our brand, and have now sold our apparel in over 7 stores nationwide.
Email Marketing Campaigns
Aurelle Swim
I ideate and design email marketing campaigns on a weekly basis for Aurelle.
From product promotions to creating a community, I like to incorporate Aurelle's bright, positive, and playful branding to keep our audience engaged.
In one month, my emails had a 10-15% increase in the click rate which resulted in excellent conversion.
Brand Partnerships
Aurelle X Qatch
One of my biggest passions in public relations is finding two companies with similar missions that can combine to create something greater.
I utilized my connections at Qatch, a fashion-tech startup that provides consumers direct links to product recommendations, and Aurelle, who had the goal to increase brand awareness.
Aurelle is now featured to thousands of Qatch customers on a weekly basis and sales have increased for both parties due to this collaboration.
Health and Wellness Blog
Salad With a Side of Fries Podcast
A regular task as a public relations intern for this health and wellness podcast was to repurpose podcast episodes into the written word.
I wrote weekly blog-style articles on Medium.com to grow a community and spread education about healthy eating and living.
I learned to write succinctly while being persuasive and entertaining in this role.
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Influencer Recruitment
Curlsmith Campaign - Statusphere
As an independent contractor for marketing agency Statusphere, I recruited hundreds of influencers to participate in their haircare campaign.
I researched the perfect demographic for Curlsmith, which considered the profile's following, engagement, and previous brand work.
This is an example of one of the influencers I discovered and the inspiring content they created for the campaign.
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