Professional Projects
In the last three years, I have gained vast full time and internship experience for a start-up swimwear and apparel company, influencer marketing agency, and health and wellness podcast based in New York City. These companies taught me not only how to be a team player, but also how to lead and succeed in difficult situations and how to thrive in the industry.
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Click each icon to be taken to the individual project.
Wholesale Catalog
Aurelle Swim
Utilizing graphic design skills and brand identity awareness, I created a digital catalog for Aurelle Swim.
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I completed market research to find boutiques that would sell our merchandise, that were also a good fit with our brand, and have now sold our apparel in over 7 stores nationwide.
Email Marketing Campaigns
Aurelle Swim
I ideate and design email marketing campaigns on a weekly basis for Aurelle.
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From product promotions to creating a community, I like to incorporate Aurelle's bright, positive, and playful branding to keep our audience engaged.
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In one month, my emails had a 10-15% increase in the click rate which resulted in excellent conversion.
Brand Partnerships
Aurelle X Qatch
One of my biggest passions in public relations is finding two companies with similar missions that can combine to create something greater.
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I utilized my connections at Qatch, a fashion-tech startup that provides consumers direct links to product recommendations, and Aurelle, who had the goal to increase brand awareness.
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Aurelle is now featured to thousands of Qatch customers on a weekly basis and sales have increased for both parties due to this collaboration.
Health and Wellness Blog
Salad With a Side of Fries Podcast
A regular task as a public relations intern for this health and wellness podcast was to repurpose podcast episodes into the written word.
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I wrote weekly blog-style articles on Medium.com to grow a community and spread education about healthy eating and living.
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I learned to write succinctly while being persuasive and entertaining in this role.
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Influencer Recruitment
Curlsmith Campaign - Statusphere
As an independent contractor for marketing agency Statusphere, I recruited hundreds of influencers to participate in their haircare campaign.
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I researched the perfect demographic for Curlsmith, which considered the profile's following, engagement, and previous brand work.
This is an example of one of the influencers I discovered and the inspiring content they created for the campaign.
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